Understanding the Difference Between the Agile Business Analyst and Product Owner Roles

Agile methodology has different roles with distinct responsibilities that all culminate in a drive toward developing solutions to complex problems. Two of these roles are the Product Owner (PO) and Business Analyst (BA).

For a lot of organizations that use Agile, it gets easy to view the roles of the Product Owner and the Business Analyst through the same lens and assume these roles do the same thing as they happen to frequently overlap.

In the post, we’ll compare the Business Analyst vs Product Owner roles over their responsibilities, skills, and how they can collaborate in Agile organizations. We’ll also cover how to transition from a BA to a PO.

Difference Between Product Owner and Business Analyst in Agile

The Product Owner in Agile development represents the customer or user’s interests and works with stakeholders and the Business Analyst to define requirements, and prioritize features based on business value.

An Agile Business Analyst on the other hand focuses on eliciting, analyzing, documenting, and validating product requirements to ensure development teams understand what needs to be built.

The Role of Business Analyst in Agile

The Business Analyst in Agile serves as the link between the stakeholders and the development team to understand the organization’s business needs and requirements and translate them into actionable tasks for the developers.

By working with stakeholders, they elicit requirements through interviews, workshops, and brainstorming sessions, then analyze these requirements to identify any gaps or inconsistencies and refine them as needed.

They document the requirements using tools like user stories, use cases, and functional specifications.

Business Analysts ensure the final solution meets the needs of stakeholders and work to bridge the gap between what the business needs and what the technical team builds.

The Business Analyst role in Agile can vary significantly from one organization to another, and even from one project to another within the same organization.

Some Agile teams might not have a dedicated BA, with the duties instead being shared among the team members thus increasing the general ambiguity associated with this role.

Agile Business Analyst Responsibilities

The Business Analyst’s role in Agile is multifaceted and often includes the following responsibilities:

1. Requirements Elicitation and Analysis

The BA works closely with stakeholders to understand their needs and translate them into requirements using techniques such as interviews, workshops, and surveys to gather information.

They then analyze this information to define clear, concise, and actionable user stories or Product Backlog items.

2. Prioritizing Needs

BAs collaborate with the Product Owner to prioritize the Product Backlog based on business value, risk, and dependencies. This ensures that the team is always working on the most valuable features.

3. Facilitating Communication

BAs act as a bridge between the business stakeholders and the development team to ensure that all parties have a clear understanding of the project’s goals, the scope, and the progress being made.

4. Acceptance Criteria Definition

When creating user stories, BAs also define the acceptance criteria. These are the conditions that a product or feature must meet to be accepted by the stakeholders and considered ‘done.’

5. Modeling and Design Support

BAs often work with the team to model solutions and design user interfaces. They might create wireframes, flow diagrams, or other visual representations of the intended solution.

6. Validation and Verification

BAs play a key role in verifying that the developed features meet the defined acceptance criteria and validate that they fulfill the business needs.

7. Supporting Continuous Improvement

BAs often participate in Agile ceremonies such as retrospectives to help the team inspect and adapt their practices to improve efficiency and effectiveness.

agile business analyst required skills

Agile Business Analyst Required Skills

A Business Analyst in an Agile environment requires a unique set of skills to contribute effectively to an Agile team and ensure that the team is always working on delivering the most valuable features for the business.

Here are some of the key skills required:

1. Requirement Management

BAs should be able to elicit, analyze, document, and manage requirements effectively. They also need to be skilled in creating user stories and acceptance criteria clearly and concisely.

2. Communication and Collaboration

BAs ars a bridge between stakeholders and the development team, so strong communication and collaboration skills are vital.

They need to be able to facilitate discussions, negotiate priorities, and build consensus among the team and stakeholders.

3. Critical Thinking and Problem-Solving

BAs should be able to think critically to analyze complex business problems, identify potential solutions, and make recommendations.

They should also be able to understand and analyze data to drive decision-making.

4. Understanding of Agile Principles

BAs should have a good understanding of Agile principles and practices and be familiar with key Agile concepts such as iterative development, self-organizing teams, and customer-focused development.

5. Stakeholder Management

BAs need to be able to manage and engage with a diverse range of stakeholders, understand their perspectives, and align them towards a common goal.

6. Prioritization

BAs should be able to prioritize requirements based on business value, risk, and dependencies using techniques like MoSCoW, Kano Analysis, WSJF, the RICE score model, or other value-based prioritization techniques.

7. Technical Knowledge

While it’s not necessary to be an expert, a BA should have a good understanding of the technology being used, the architecture, and the technical constraints.

This will help in understanding what is feasible and how different technical options might impact the business.

8. Business Domain Knowledge

BAs should have a good understanding of the business domain, including the business processes, policies, the market context.

the product owner role in agile

The Product Owner Role in Agile

The role of the Product Owner (PO) in Agile is akin to the voice of the customer within the development team. They act as a liaison between the business side of an organization and the Agile development team.

The PO is primarily tasked with understanding the market and customer needs, and the business goals, to guide product development.

They must be able to communicate effectively with different stakeholders, have a deep understanding of the product, and be empowered to make decisions about the product’s direction.

Also, the PO is responsible for managing the Product Backlog which is the sole source of all product requirements, and ensuring that the development team is always working on the most valuable features so that the product being developed meets the business objectives and users’ needs.

The Product Owner’s role is a challenging and critical one in Agile that requires a mix of business acumen, leadership, communication, and an understanding of technology to ensure that the development work is aligned with the market demands and business strategy.

Product Owner Responsibilities in Agile

The Product Owner plays a critical role in Agile and has lots of responsibilities tied to the success of the project including.

1. Vision Setting

The Product Owner is responsible for understanding and communicating the product vision from the stakeholders to the development team and needs to have a clear understanding of the business and customer needs to effectively guide the product’s direction.

2. Backlog Management

The management of the Product Backlog is key to the product development process, and the PO is responsible for its creation and maintenance.

This involves refining user stories, prioritizing them based on business value, and ensuring the backlog is visible and transparent to all stakeholders.

3. Requirements Clarification

The PO collaborates with the team to clarify the details of the Product Backlog items. They ensure the team has a clear understanding of what needs to be built and why.

4. Stakeholder Management

The PO frequently interacts with stakeholders to understand their needs, manage their expectations, and keep them informed about the product’s progress.

5. Acceptance

The PO is responsible for accepting or rejecting the work results. They ensure that the delivered Product Increment meets the defined acceptance criteria and provides the expected value.

6. Participating in Agile Ceremonies

The PO is expected to participate in Agile ceremonies such as Sprint Planning, Sprint Review, and Sprint Retrospective.

In these meetings, they collaborate with the team, provide guidance, and make necessary decisions. They may be at Daily Standups too as an observer.

product owner required skills in agile

Product Owner Required Skills in Agile

A Product Owner requires a unique set of skills to guide the team effectively toward developing the most valuable features for the product and ensuring that the product delivers business value.

These include:

1. Visionary Thinking

The PO should be able to envision the final product and convey this vision to the team. This involves understanding the market, customer needs, and business strategy.

2. Decision-Making

As the primary person responsible for the Product Backlog, the PO needs to make important decisions regularly. This includes prioritizing backlog items and deciding on product features.

3. Communication and Leadership

The PO is the main communicator between the stakeholders and the development team. They need to effectively convey the stakeholders’ vision to the team and lead the team towards that vision.

4. Negotiation and Influence

The PO often needs to negotiate with stakeholders, customers, and team members to prioritize work, manage scope, and balance competing interests.

5. Understanding of Agile Principles

The PO should have a strong understanding of Agile principles and practices. They should be comfortable with concepts such as iterative development, minimum viable product (MVP), and incremental delivery.

6. Business and Market Understanding

The PO should have a good understanding of the business and market context. They should understand customer needs, competitor trends, and business strategy.

7. Prioritization Skills

The PO needs to be able to prioritize Product Backlog items based on their value to the business using backlog prioritization techniques.

8. Technical Understanding

The PO doesn’t need to be a technical expert but should have a basic understanding of the technology being used to help understand the feasibility of different features and the trade-offs involved.

business analyst vs product owner comparison

Business Analyst vs Product Owner: Comparison

From the overview of both of these roles, responsibilities, and skills, it is obvious that they are quite similar and often overlap in a lot of organizations.

There are however distinctions and differences as highlighted below:

1. Ownership

The Product Owner is the single person responsible for the success of the product. They own the product vision and are accountable for delivering maximum value through the product. They define what should be built and why. 

The Business Analyst, on the other hand, typically does not have product ownership. They help facilitate the understanding of the product’s needs and requirements among the team and stakeholders and aid in translating those into user stories and acceptance criteria.

2. Decision-Making

The Product Owner has the authority to make decisions about the product, including what features to include and how to prioritize them. They are empowered to make key decisions about the product’s direction. 

The Business Analyst contributes to decision-making by providing analysis, insights, and recommendations, but they usually do not have the final say on product decisions.

3. Stakeholder Engagement

The Product Owner is the primary point of contact for stakeholders and must manage their expectations, communicate progress, and negotiate priorities.

In contrast, the Business Analyst works closely with stakeholders and the development team acting as a bridge to ensure clear communication and understanding of requirements.

4. Backlog Management

The PO is responsible for the Product Backlog, including creating, refining, and prioritizing backlog items. They define the what and the why of each item.

The Business Analyst assists in refining the backlog, often working closely with the PO to define and elaborate user stories and acceptance criteria. They contribute to understanding the how of each item.

Product Owner vs Business Analyst: Similarities and Role Intersection

The roles of the Business Analyst and Product Owner have lots of similarities and intersect in lots of ways due to the shared objectives of understanding business requirements, translating them into actionable items, and ensuring the successful delivery of a high-quality product.

Here are the key areas where their roles overlap:

1. Requirement Elicitation and Analysis

Both BAs and POs play a critical role in gathering and analyzing requirements.

While BAs focus on understanding the business needs, gathering requirements from stakeholders, and documenting them, POs contribute by identifying user needs, capturing user stories, and prioritizing them based on business value.

The collaboration between business analysts and product owners helps in capturing a comprehensive set of requirements and ensures that the product addresses both business and user needs effectively.

2. Stakeholder management

Both roles also engage with stakeholders to gather input, clarify requirements, and ensure alignment between the business and development teams.

BAs work closely with stakeholders to understand their pain points, challenges, and objectives, while POs actively involve stakeholders in the product development process, seeking their feedback and validation.

This collaborative approach helps manage stakeholder expectations and build consensus throughout the project lifecycle.

3. Bridging the Gap

Business Analysts and Product Owners act as a bridge between business and technology teams.

BAs bring domain knowledge and analytical skills to identify gaps, propose solutions, and ensure that the developed product aligns with business requirements.

On the other hand, POs focus on translating business needs into actionable items for the development team, ensuring that the product is developed in line with customer expectations.

Their combined efforts help bridge the gap between business stakeholders and development teams, promoting effective communication and understanding.

4. Iterative Development and Continuous Improvement:

Business Analysts and Product Owners contribute to iterative development and continuous improvement of the product.

BAs analyze existing processes, identify areas for improvement, and provide recommendations for process enhancements.

POs, on the other hand, continuously refine the product backlog, reprioritize features based on feedback, and adjust the product roadmap accordingly.

By collaborating closely, BAs and POs facilitate an iterative approach to development, allowing for flexibility and adaptation to changing business needs.

5. Quality Assurance and User Acceptance

BAs and POs also collaborate during the testing and user acceptance phases of a project.

BAs contribute to defining test cases, validating the developed features against requirements, and ensuring that the product meets the desired quality standards.

POs, with their knowledge of user needs and expectations, provide valuable insights during user acceptance testing, validating that the products deliver the desired value to end-users.

Product Owner vs Business Analyst: Salary

According to Indeed, the average salary for a Product Owner is £56,720 per year, while for a Business Analyst in the UK in 2024 is £44,531 per year.

However, these salaries can vary widely based on factors such as the individual’s level of experience, the size and industry of the company, the complexity of the project, and the region or country in which the individual is employed.

how to transition from business analyst to product owner

How to Transition from Business Analyst to Product Owner

For Business Analysts who are keen to transition into a Product Owner role, here is a roadmap that you can follow:

1. Develop a Product Vision

Business Analysts are focused on analyzing requirements for a specific project or initiative while Product Owners take a broader view of the product and its key goals.

For a transition, the BA needs to come up with a vision for where a product should be in 1-2 years and how it will provide value to customers, and share this vision with stakeholders to get their buy-in.

2. Build Customer and Market Knowledge

Product Owners need an in-depth understanding of customers and their needs and keep up with trends in their industry and market.

Building up this knowledge is important for a Business Analyst who wants to transition to a Product Owner role.

3. Think Strategically about the Roadmap

Product Owners need to map out high-level product roadmaps that extend 6-12 months out.

As a BA, learn how to identify key priorities, milestones, and releases to achieve a product vision by getting input from stakeholders and the project team.

4. Improve Leadership Skills

Product Owners actively lead the team to execute the product roadmap.

Working on skills like influencing, decision-making, communication, and fostering collaboration is key for a Business Analyst in transitioning to a Product Owner.

5. Gain Hands-on Experience

The best way to transition from a Business Analyst to a Product Owner role is to get practical experience as a Product Owner.

This can be by volunteering to take ownership of a product and serve as the PO, even if just for a trial period.

Another way is by working closely with stakeholders and the team, defining a roadmap, and starting to guide the delivery of features.

6. Getting a Product Owner Certification

As a Business Analyst, getting Product Owner certification, like the Certified Scrum Product Owner (CSPO) credential, can help strengthen your resume and product management skills.

While hands-on experience is more valuable, combining it with a certification solidifies it.

how the product owner and business analyst can collaborate for project success

How the Product Owner and Business Analyst can Collaborate for Project Success

The roles of Business Analyst and Product Owner are complementary and collaboration between them is key to the success of a product or project.

Working together collaboratively allows the Business Analyst and Product Owner to leverage each other’s expertise, balance different perspectives, and make the best decisions possible for the business.

Here are some ways the Business Analyst and Product Owner can work together effectively:

1. Shared Understanding of the Business Vision and Goals

The Business Analyst and Product Owner should work together to fully understand the key business objectives and vision behind the product.

They need to be aligned on the problem that needs to be solved and the outcomes that need to be achieved.

2. Define the Product Strategy

Collaboratively developing the product strategy and roadmap ensures that both business and user needs are considered.

The Business Analyst provides input on business priorities and requirements, while the Product Owner provides the product perspective.

3. Generate and Prioritize Requirements

The Business Analyst elicits and documents business and user requirements, which the Product Owner then prioritizes based on business value and other factors.

This input helps the Product Owner make the right trade-offs and determine the minimum viable product.

4. Review and Validate Requirements

Requirements reviews provide an opportunity for the Business Analyst and Product Owner to align on priorities, evaluate options, and validate that the requirements will meet business objectives.

Discussing open questions and clarifying uncertainties leads to building the right product.

5. Communicate with Stakeholders

Ongoing communication with stakeholders is vital. The Business Analyst and Product Owner should collaborate on stakeholder engagement plans and communications to set the right expectations and get buy-in for the product strategy and roadmap.

When to Blend the Business Analyst and Product Owner Roles in Organizations

While there are good reasons to have separate Business Analysts and Product Owners to ensure a strong analysis of business needs as well as a dedicated product leader, some organizations have the Business Analyst and Product Owner roles blended, especially for smaller products,

Some examples of organizations that have blended Business Analyst and Product Owner roles include:

Smaller Companies (Especially Startups)

Small companies may not have the resources to hire separate dedicated Business Analysts and Product Owners and rely on hybrid roles that blend the responsibilities.

As they grow, they can separate the roles into more specialized positions.

Companies With a Centralized Product Team

Some companies have a centralized cross-functional product team that includes hybrid roles like Product Analyst or Product Owner Analyst.

These blended roles support Product Managers and help analyze customer needs as well as define features.

Companies With Highly Technical Products

For very technical products where domain expertise is important, blended roles may work well as the person can apply their technical depth across business analysis and product ownership responsibilities.

Services-Centric Companies

Companies that primarily provide services often have client-facing roles that blend business analysis, account management, and product management responsibilities.

Small product portfolios

When a company only has a few products or a single primary product, it may opt for hybrid roles across the product team.

As the product portfolio expands over time, the roles typically become more specialized.

Startups with an Agile approach

For startups that take an Agile approach and value highly collaborative cross-functional teams, blending the role of Business Analyst and Product Owner fits well with this flexible structure, at least initially.

Roles often specialize further as the startup matures.


In summary, the roles of Business Analyst and Product Owner are essential to Agile and software development.

Business Analysts primarily focus on gathering and analyzing requirements, while Product Owners maximize product value.

It’s however important to have a good understanding of what these roles entail and how they contribute and collaborate for successful projects and product development.


Can the Product Owner and Business Analyst be the Same Person?

Yes, the roles of Product Owner and Business Analyst can be combined and taken on by the same individual.

However, it is important to consider the potential challenges and workload involved in successfully fulfilling both roles simultaneously.

Is Product Owner and Business Analyst Same?

No, the Product Owner and Business Analyst roles are not the same, but they do share some similarities.

Both roles involve working closely with stakeholders, defining requirements, and ensuring successful project delivery.

However, the Product Owner is responsible for defining and prioritizing the product backlog, while the Business Analyst focuses on analyzing and documenting the business requirements.

Who Earns More Business Analyst or Product Owner?

On average, Product Owners earn more than Business Analysts.

However, keep in mind that individual cases may differ, and the earning potential for both Business Analysts and Product Owners can vary depending on factors such as experience, industry, and geographical location.

Can a Business Analyst Become a Product Owner?

Yes, a Business Analyst can become a Product Owner. A Business Analyst (BA) typically has skills that are transferable to the role of a Product Owner (PO).

To successfully transition from a BA to a PO, the individual may need to deepen their understanding of Agile methodologies, develop a strong product vision, and become more customer-focused.

Additionally, gaining experience working with development teams and receiving mentorship from existing Product Owners can also be beneficial.

How Often Should a BA and PO Work Together With the Team on the Backlog to Facilitate Value?

A Business Analyst and Product Owner should work together with the team regularly, such as during backlog grooming and Sprint Planning sessions to continually refine requirements, ensure efficient delivery of value, and adapt to changing customer priorities and market conditions.

How Does a Business Analyst Contribute Value to the Product Owner?

A Business Analyst contributes significant value to the Product Owner by gathering, documenting, and validating comprehensive requirements from various stakeholders.

This helps the Product Owner make well-informed prioritization decisions to deliver the most valuable features to customers first. Clear requirements also ensure developers build the right product.

David Usifo (PSM, MBCS, PMP®)
David Usifo (PSM, MBCS, PMP®)

David Usifo is a certified Project Management professional, professional Scrum Master, and a BCS certified Business Analyst with a background in product development and database management.

He enjoys using his knowledge and skills to share with aspiring and experienced Project Managers and Business Analysts the core concept of value-creation through adaptive solutions.

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